China's popular Xiaomi smartphone company is diving into the country's low-end handset market with a new product, taking note of the rumors that Apple is preparing its own budget iPhone.
Apple saw a dip in its smartphone market share in China as the company was overtaken by local rival Xiaomi, a seller of low-priced handsets that has been making waves in the country's tech industry.
Like some other Chinese brands, Xiaomi doesn't exactly have the easiest name for westerners to pronounce. But on Thursday, the name was spoken worldwide after the company hired a former Google executive to lead its global expansion.
Like some other Chinese brands, Xiaomi doesn't exactly have the easiest name for westerners to pronounce. But on Thursday, the name was spoken worldwide after the company hired a former Google executive to lead its global expansion.
Apple cofounder Steve Wozniak has thrown his support behind China's top smartphone maker, Xiaomi, and said the company's products could s쳮d internationally.
Apple's iPhone shipments to China hit a record in the fourth quarter, but the company was pushed out of the top five smartphone makers in the country by strong demand for phones from local vendor Xiaomi.
Chinese smartphone maker Xiaomi plans to enter ten foreign markets later this year, including Brazil, Mexico and Russia, in a bid to expand globally with its low-cost but cutting-edge phones.
China's Xiaomi became the country's third-largest smartphone vendor in the first quarter, beating Apple in the rankings despite that company's recent partnership with China Mobile.
After disrupting China's smartphone market, local vendor Xiaomi is looking to shake up the tablet space with a new low-price slate set to rival Apple's iPad mini.
Chinese smartphone vendor Xiaomi has made a name for itself by selling iPhone-like gear for almost a third of the price of Apple products. It may sound too good to be true, but the company is managing to sell millions of phones and is already kicking off a global expansion. So how does it pull it off?