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AI fuels startup success: 86% of founders report positive impact, HubSpot finds | VentureBeat

New HubSpot report finds 86% of startup founders say AI boosts go-to-market success, helping reach prospects, personalize marketing, and redefine entrepreneurship in the machine learning age.

NEC Develops Marketing Strategy Planning & Effectiveness Simulation Technology Using Generative AI - insideBIGDATA

NEC Corporation (NEC; TSE: 6701) has developed a marketing strategy planning & effectiveness simulation technology that utilizes generative AI to identify latent needs of customers and generate optimal measures. According to an NEC survey, this is the world's first technology that can automatically visualize customer interests and preferences (i.e. psychograhic attributes), generate measures, and predict customer responses to those measures. NEC aims to launch services with this technology in 2024

Neural ode for multi-channel attribution - Amazon Science

Multi-Touch Attribution plays a crucial role in both marketing and advertising, offering insight into the complex series of interactions within customer journeys during transactions or impressions. This holistic approach empowers marketers to strategically allocate attribution credits for…

King researchers talk about the results of using AI at GDC 2024 | VentureBeat

A duo of King product and research directors spoke at the Game Developers Conference today about how AI transformed automated level creation in Candy Crush Saga.

Game studios show resilience amid shifting market | Unity | VentureBeat

Game engine maker Unity published a report today that sheds light on the gaming industry's response to economic challenges.

Invoke rolls out Workflows, AI tools for game developers | VentureBeat

Invoke has rolled out Workflows, an enterprise solution for rolling out AI-based tools at scale for game developers.

Raph Koster's Playable Worlds adopts Didimo's AI-based Popul8 to create 3D characters | VentureBeat

Raph Koster's Playable Worlds is making a massively multiplayer online (MMO) game, and it will used Didimo's AI-based Popul8 tool.

How tech and game devs should view stock options at tax time | Scott Chou interview | VentureBeat

It's time employees to understand the value of their stock options, as tech IPOs are expected to make a comeback in 2024.

Gradial raises $5.4 million to bring AI to enterprise marketing workflows | VentureBeat

Gradial, an AI startup streamlining marketing workflows, raised $5.4M led by Madrona; the generative platform automates content updates so creative teams can focus on strategy rather than tedious tasks.

FTC settles complaint about fake video game testimonials | Network World

The U.S. Federal Trade Commission has settled a complaint it made against a public relations firm accused of using employees to pose as ordinary customers to post reviews of video games on Apple's iTunes store, the agency said Thursday.

Xbox 360 was best-selling console in July | Network World

Microsoft's revision of the Xbox 360 brought results in July when the console topped the U.S. video game sales ranking for the first time in three years, according to figures from NPD Group.

Microsoft sees many uses for gesture-controlled interfaces | Network World

Motion sensing technologies like Microsoft Kinect won't be limited to PCs and video game consoles, Microsoft's chief research and strategy office Craig Mundie said in a speech at the Massachusetts Institute of Technology Thursday.

Microsoft to open online PC game store | Network World

Microsoft plans to open a new online PC game store called Games for Windows Marketplace in the middle of November, it said Monday.

Nintendo chooses Japan’s Pica 3D engine over AMD, Nvidia | Network World

Nintendo's 3DS portable game console will uses a graphics processing engine designed by a Japanese company, which was selected over technology from graphics heavyweights like Nvidia and Advanced Micro Devices, an analyst said.

Counting the cost of Call Of Duty war | Network World

It's been less than three weeks since Activision's "Call of Duty: Black Ops" went on sale. The game quickly broke entertainment sales records, with worldwide revenue of US$650 million during its first five days in stores. The game's online component is wildly popular, with hundreds of thousands of players simultaneously logged in to battle each other, and is creating some big numbers of its own.

Customized Xbox 360 controller brings gaming to the disabled | Network World

Steve Spohn is wheelchair-bound, on a ventilator and can barely move because of muscular dystrophy, but he's still able to play video games. He participated in last week's Games for Health conference in Boston, where the AbleGamers Foundation hosted the Hardware Hackers Challenge, a contest to build a handicap-accessible game controller in under two hours.

Beware Worthless Claims in Green Clothing | Network World

Reducing power usage and cutting carbon emissions is probably the right thing to do for the future of the planet. But keep this is mind: Green is a powerful marketing term right now and cost-savings promises are part of the marketing pitch. Like all marketing promises, results vary. One example: The amount of money a typical consumer can save by using or powering down energy-efficient computers, printers and the like is often small--in the case of an up-to-date laptop, the energy savings add up to perhaps

IT centralization is back in fashion | Network World

When the economy plummeted at the end of 2008, the Western U.S. branch of The Salvation Army was ahead of the cost-cutting game. CIO Clarence White had centralized the IT organization a year or two earlier, and he had consolidated the database and storage servers from the business units into a single data center in Long Beach, Calif.

Japan earthquake, rare earth mining changes could change landscape for U.S. | Network World

Sometimes, when you are so far behind in a particular game of strategy, it's OK to fallback, regroup and slowly reevaluate your plan of attack .

Rovio to design versions of Angry Birds for China | Network World

Rovio plans Chinese versions of its Angry Birds game, with a target of 100 million downloads in China this year

Why don’t CFOs and lawyers do social media? | Network World

Lawyers and CFOs appear to be laggards when it comes to using social media for marketing and promoting their expertise. Some think it is beneath them. Some think the leads and contacts they’ll get will be of little or no value. Most are just too busy to do the research and find out the truth: that marketing and presenting ideas in this way can generate strong leads and promote a professional as a subject matter expert in their field. Gone are the days when brand-building alone was the essential measure o

CMOs and CIOs: Can This Relationship Be Saved? | Network World

Both of you understand the importance of digital marketing to your company--but CIOs and CMOs are not speaking the same language or playing well together, new research shows. CIOs should take the initiative now, or suffer when the CMO does an end-run around IT.

Gaming firms must sail past China’s pirates to cash in | Network World

Although the game was developed in the U.S., the concept behind Plants vs. Zombies knows no cultural bounds for Chinese fans like 27-year-old Sai Na.

Cisco computer game lets you play CEO | Network World

If you want to be a CEO but not have any of the real responsibilities of one, you could try to play a new online game being offered by Cisco. The company this week posted myPlanNet, a computer game that lets anyone be a broadband executive making network deployment decisions.

NHL looks to Web video, mobile to further popularize game | Network World

NHL CTO Peter DelGiacco discusses how technology can enhance the hockey viewing experience.

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