New HubSpot report finds 86% of startup founders say AI boosts go-to-market success, helping reach prospects, personalize marketing, and redefine entrepreneurship in the machine learning age.
NEC Corporation (NEC; TSE: 6701) has developed a marketing strategy planning & effectiveness simulation technology that utilizes generative AI to identify latent needs of customers and generate optimal measures. According to an NEC survey, this is the world's first technology that can automatically visualize customer interests and preferences (i.e. psychograhic attributes), generate measures, and predict customer responses to those measures. NEC aims to launch services with this technology in 2024
Multi-Touch Attribution plays a crucial role in both marketing and advertising, offering insight into the complex series of interactions within customer journeys during transactions or impressions. This holistic approach empowers marketers to strategically allocate attribution credits for…
A duo of King product and research directors spoke at the Game Developers Conference today about how AI transformed automated level creation in Candy Crush Saga.
Gradial, an AI startup streamlining marketing workflows, raised $5.4M led by Madrona; the generative platform automates content updates so creative teams can focus on strategy rather than tedious tasks.
The U.S. Federal Trade Commission has settled a complaint it made against a public relations firm accused of using employees to pose as ordinary customers to post reviews of video games on Apple's iTunes store, the agency said Thursday.
Microsoft's revision of the Xbox 360 brought results in July when the console topped the U.S. video game sales ranking for the first time in three years, according to figures from NPD Group.
Motion sensing technologies like Microsoft Kinect won't be limited to PCs and video game consoles, Microsoft's chief research and strategy office Craig Mundie said in a speech at the Massachusetts Institute of Technology Thursday.
Nintendo's 3DS portable game console will uses a graphics processing engine designed by a Japanese company, which was selected over technology from graphics heavyweights like Nvidia and Advanced Micro Devices, an analyst said.
It's been less than three weeks since Activision's "Call of Duty: Black Ops" went on sale. The game quickly broke entertainment sales records, with worldwide revenue of US$650 million during its first five days in stores. The game's online component is wildly popular, with hundreds of thousands of players simultaneously logged in to battle each other, and is creating some big numbers of its own.
Steve Spohn is wheelchair-bound, on a ventilator and can barely move because of muscular dystrophy, but he's still able to play video games. He participated in last week's Games for Health conference in Boston, where the AbleGamers Foundation hosted the Hardware Hackers Challenge, a contest to build a handicap-accessible game controller in under two hours.
Reducing power usage and cutting carbon emissions is probably the right thing to do for the future of the planet. But keep this is mind: Green is a powerful marketing term right now and cost-savings promises are part of the marketing pitch. Like all marketing promises, results vary. One example: The amount of money a typical consumer can save by using or powering down energy-efficient computers, printers and the like is often small--in the case of an up-to-date laptop, the energy savings add up to perhaps
When the economy plummeted at the end of 2008, the Western U.S. branch of The Salvation Army was ahead of the cost-cutting game. CIO Clarence White had centralized the IT organization a year or two earlier, and he had consolidated the database and storage servers from the business units into a single data center in Long Beach, Calif.
Lawyers and CFOs appear to be laggards when it comes to using social media for marketing and promoting their expertise. Some think it is beneath them. Some think the leads and contacts they’ll get will be of little or no value. Most are just too busy to do the research and find out the truth: that marketing and presenting ideas in this way can generate strong leads and promote a professional as a subject matter expert in their field. Gone are the days when brand-building alone was the essential measure o
Both of you understand the importance of digital marketing to your company--but CIOs and CMOs are not speaking the same language or playing well together, new research shows. CIOs should take the initiative now, or suffer when the CMO does an end-run around IT.
If you want to be a CEO but not have any of the real responsibilities of one, you could try to play a new online game being offered by Cisco. The company this week posted myPlanNet, a computer game that lets anyone be a broadband executive making network deployment decisions.