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Data‑driven budget allocation of retail media by ad product, funnel metric, and brand size - Amazon Science

Sellers on online marketplaces such as Amazon.com use a variety of retail and retail media advertising services to improve their brand performance, including awareness, consideration, and revenue. But how can they measure their progress and drive these metrics? For 122,000 brands, we measure Amazon…

How Lenovo wants to unlock AI for all at the edge | Kirk Skaugen interview | VentureBeat

Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here.  It makes a lot of sense to put AI as far out on the edge of the network as possible, as it can solve problems for people like first responders and reduce […]

SMC to expand Edgecore brand, higher-end gear | Network World

SMC Networks will rebrand most of its products and introduce some higher-end gear in North America, expanding the Edgecore brand it has already begun using in some other parts of the world.

Why don’t CFOs and lawyers do social media? | Network World

Lawyers and CFOs appear to be laggards when it comes to using social media for marketing and promoting their expertise. Some think it is beneath them. Some think the leads and contacts they’ll get will be of little or no value. Most are just too busy to do the research and find out the truth: that marketing and presenting ideas in this way can generate strong leads and promote a professional as a subject matter expert in their field. Gone are the days when brand-building alone was the essential measure o

AMD says goodbye to the ATI brand | Network World

Advanced Micro Devices on Monday said it will remove the ATI name from its products by the end of the year, killing a brand name synonymous with graphics enthusiasts for 25 years.

Chinese eBay rival branches out with branded mobile phone | Network World

China's biggest online auction and retail Web site plans to stamp its brand on a new mobile phone, the first time it's name will be put on a device, according to a source with knowledge of the situation.

How to Protect Your Brand | Network World

Now more than ever, your business is threatened by cybersquatters. Here's what you can do to fight the problem.

Alibaba moves Yahoo China platform to auction site | Network World

China's Alibaba Group, which operates Yahoo sites in the country, will drop the Yahoo brand on one of its Web sites and integrate it with Taobao.com, the group's booming online auction platform.

Will a Remanufactured Cartridge Damage Your Printer? | Network World

Suppose Ford or Toyota would sell you a brand new car for, say, $500. Wow! Such a deal, you might think. But there'd be a catch: Every tank of gas would cost you $50, and you had to buy it from Ford or Toyota. Before long, you'd have spent a lot more on gas than you did on the car.

Registrars under fire in domain disputes | Network World

Some brand owners claim that domain-name registrars are making money from cybersquatters at the expense of legitimate brands -- and that ICANN isn't doing enough to stop it.

7 ways to protect your brand from cybersquatters | Network World

You may not know it, but now more than ever, your business is at risk from cybersquatters. Here's what you can do to fight the problem.

Nokia kills Ovi brand for mobile services | Network World

Nokia will abandon its Ovi mobile services brand as it prepares to sell smartphones based on Microsoft's Windows Phone software, it said in a blog posting on Monday.

Expand Your Brand | Network World

At first glance, social media sites such as Facebook, LinkedIn and Twitter may seem like a great way for CIOs to waste a very precious commodity: your time. Maybe you've resisted because you're worried about exposing too much of your personal life--or just don't get what the big deal is.

Q&A: Microsoft’s Windows marketing chief says Apple’s ‘scared’ | Network World

Microsoft's Windows marketing chief Brad Brooks says the Windows brand is "coming alive" with the launch of Windows 7 this fall and its "Laptop hunter" TV ad campaign.

Android an alternative to Windows in netbooks, says Gartner | Network World

Google's Android mobile phone software worked well on mini-laptops at the Computex Taipei 2009 electronics show and, backed by the strong Google brand, may be headed for prime time, two Gartner analysts said Monday.

Wrap-Up: Top 5 Stories at BlackBerry DevCon 2010 | Network World

Research In Motion (RIM) last week held its third annual BlackBerry Developer Conference (DevCon) in San Francisco, and the Canadian company made a variety of interesting developer- and BlackBerry-user-related announcements, not the least of which was the unveiling of the brand new BlackBerry PlayBook tablet computer and the associated Tablet OS.

Rogue SSL certificate exploit puts VeriSign on the spot | Network World

Following the success of researchers last week in creating a false SSL certificate based on VeriSign's RapidSSL brand, the company is scrambling to explain how it happened, how it's preventing it from reoccurring, and whether its other SSL certificate-generation services are at risk.

Mitac loses Mio trademark suit in Singapore | Network World

A Singapore court has ruled against Taiwan's Mitac International in its bid to prevent operator Singapore Telecommunications (SingTel) from using the Mio brand.

China’s Huawei eyes bigger share of server market with new Tecal V2 products | Network World

China's Huawei Technologies, best known as a telecommunication equipment supplier, is making a greater push into the server market as the company faces the challenge of boosting its brand awareness among enterprise customers.

LinkedIn Tip: How to Opt-Out of Social Advertising | Network World

Facebook calls them "sponsored stories" and LinkedIn calls them "social ads." And you've likely seen them: small modules in the margin of your screen that promote a company or product with information on which of your friends or connections "like" or "follow" that brand.

iPhone 3.1 Breaking Exchange E-Mail for iPhone 3G Users? | Network World

Reports suggest that a feature within Apple's brand new iPhone 3.1 software update is disabling corporate Microsoft Exchange e-mail access for some first-gen iPhone and iPhone 3G users, though owners of Apple newest smartphone, iPhone 3GS, seem to be unaffected.

Linksys refocuses on Wi-Fi, video | Network World

Cisco Systems' Home Networking Business Unit will keep both its Linksys brand and its place in the parent company as Cisco pares down its business, but the unit is also sharpening its focus.

The $99 iPhone 3G: Apple’s Most Significant Announcement | Network World

On Monday, Apple pulled out all the stops at its 2009 Worldwide Developer Conference (WWDC), introducing additions and enhancements to its operating system, Mac OS X, the MacBook Pro laptop line, as well as a brand spankin' new iPhone. But it's not the new iPhone 3G S, Snow Leopard or the beefed up MacBook Pros that really piqued my interest...it's the old iPhone 3G, which Apple is now selling for less than $100. And here's why.

Cisco’s Linksys phase-out moving along | Network World

Cisco's Linksys brand may disappear sooner than expected, according to a top executive for small business at the company, although he wouldn't say how quickly.